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I Wore The Wrong Shoes To My Presentation
Loren gasped. We stood in a parking lot outside a building where I would soon provide a presentation to executives. She looked at my feet. A black Ecco shoe covered one foot. A black Banana Republic...
View ArticleYou Might Be A Bad PR Client If …
A lawyer once told us he never takes on new clients unless he genuinely believes he can win their cases. In nearly any industry, money can persuade us to partner with difficult clients. We rationalize...
View ArticleHow A Veterinarian Messed Up A Crisis Response
Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay them....
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Arizona Leaders’ Statements Offer Communication Lessons For Businesses
There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still...
View ArticleNews Media Questions Schools Should Expect About COVID-19
As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different...
View Article7 Tips For Schools On Communicating About COVID-19 With Parents And Staff
COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult. Here...
View ArticleIs It Sexist Or Do Male Grocery Shoppers Need Improved PR?
You would think I enjoy grocery shopping especially during off-peak hours. The pleasant, upbeat music. The brightly-lit aisles. The rush of cool air in the frozen section. Particularly on a Saturday...
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Inventive Ways To Keep Employees In Touch and Engaged
by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, overnight...
View Article14 Tips From Starbucks’ Red Collectible Holiday Cups
Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks. “This year’s cup will warm your heart as well as your...
View ArticleHow PR Helped Nearly Double A Small Business’ Total Income
We once belonged to a networking group which ended meetings with each business owner sharing their goals. I once declared, “I’m here to make more money.” The room erupted in laughter. I inferred...
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